Velvet Machete® Business Branding

Create a Brand Guide Like a Pro

Enroll Now


Are you frustrated with inconsistent customer service, “good enough” social media, vague marketing, and lagging behind the competition?


"Designed without fluff! Since we’re all busy, I appreciate getting to the meat and skipping the appetizers. Thank you, Amber!

— Kelsey Gonzalez

Why do you even need a brand guide?

Whether you are promoting your brand, training a team, or enlisting the help of others in your marketing, you must have a consistent, fiercely competitive brand presence. If you want to up-level your brand identity and customer experience our Velvet Machete® Business Branding course can help. You will:

• Clarify your brand messaging

Identify your ideal customer(s)

Craft your brand standards

Develop your brand personality and “voice”

Define your one-of-a-kind features and benefits

Create service standards to teach and inspire your team and vendors

Eliminate competition by defining your unique brand experience

...and reference all of that and more in a visually appealing brand guide!

Design Your Brand Guide Like a Pro

You could pay a firm $5,000 - $20,000 to craft your brand for you and still not quite get it the way you envisioned...

...or you can pay a tiny fraction to be in the driver's seat for your own brand experience.


Who is Velvet Machete® Business Branding Course for?

Small Business Owners who want to clarify their message, market and brand standards for marketing, sales, public relations (including media relations), and internal training, and to ensure consistency when delegating or outsourcing marketing, sales and public relations.

Medium-Sized Business Marketing Teams to ensure their external and internal message, market and brand standards align with the C-Suite's business strategy; and to ensure consistency when delegating or outsourcing marketing, sales and public relations.

Direct Sales Team Leaders to ensure their personal brands are clearly unique from their counterparts to their potential customers, and their leadership and engagement attracts those looking for a distinct team experience to leverage the opportunity.

Let us Help you Define & Position Your Unique Value

The Velvet Machete® Brand Strategy helps you brand from the inside out for ultimate bottom-line results.

The Machete cuts to the chase (and grabs attention), while the Velvet wraps your message in a way that is appealing to your distinct audience(s).

(No flashy logo replaces underpinning your entire brand presence with a true strategy. True story!)

Meet Amber.

Amber Erickson-Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike.

She was recognized:

  • By Global Gurus for being among the top 30 brand professionals for 2020, 2021, and most recently ranking #8 in 2022.

Amber Hurdle Consulting’s clients have included large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big, all which lead to its A+ rating with the Better Business Bureau.

Her content-rich experiences energize leadership to boldly lead their brand experience for customers and employees alike, and empowers entrepreneurs to think strategically. Of course, Amber’s straight shooting “velvet machete,” humor, and warm personality never fail to motivate professionals to up their game in business and in life.

If you can’t explain what makes you unique, you aren’t standing out from your competition!

Let us lead you through positioning yourself as a category of one, attracting the right customers for your business, teaching your team to deliver a consistent customer experience, and more.